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Ms. Loretta and the crew, thank you so much for taking care of me and the awesome work you guys do! I received exceptional and prompt service. Thank you for your kindness and for blessing me in the most unexpected way. May God bless you and your families!
- B. Barber
By far the best service and honest service EVER been going there 10 years they keep me on the road safe!!!! Love the birds too!! Loretta you da best thank you and your staff.... you run a great business!!
- kelly mcelroy
On Oct. 1st we came in to purchase a full set of tires for our F-150. They were ordered and installed the following day. While there on the two occasions, I couldn't help but notice the excellent customer service being given to everyone who walked in. The service was over and above anything you see anywhere anymore. Kudos to Barton Atkins for making everyone feel valued!
- Patricia Jones
THANK YOU!!! Today I pulled in with a nearly flat tire and i was immediately taken in and on my way within 30 min!!! What a Godsend, really; They really do take care of you!! My favorite of all times! THANK YOU!!
- Marcia S Thomas
the Seredni Tire on West Broad near Libbie does a fantastic job...they take good care of my car, their prices are very reasonable (both tires and maintenance/repair costs) and they are pleasant folks to do business with. I tell all my 70 + women friends about this place!
- Laura Hall
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News

06

What’s Inside Your Tires?

posted on 2/6/2019 7:43:20 AM
The construction of the modern tire is a testament to how far engineering and technology have come over the centuries. No more are the days of an air-filled donut comprised of rubber. Years of research by the world’s top tire companies have resulted in the tires we have today, which are full of state-of-the-art materials and technology.
 
TreadWhat is Inside Your Tires
 
The outermost layer of your tire is called the tread. This is the patterned rubber layer you can see. The pattern of the tread will depend on the type of tire you purchase and what use it is intended for.
 
Belts (or Belt System)
 
Directly below the tread of your tire are the belts. Most commonly, belts are constructed of steel. Their primary purpose is to provide stability and strength to the tread so that the tires will handle better and last longer.
 
Body Ply
 
One of the most important parts in the construction of the tire, the body ply, is located beneath the steel belts. The body ply is typically a sheet of polyester material topped with a bit of rubber. The body ply is integral to helping the tire bear weight and hold its shape.
 
Bead
 
On each side of the tire, you will find something called the “bead,” which is made of a mix of wire and rubber materials. The bead connects the tire to the rim and creates a seal, preventing air from escaping.
 
Inner Liner
 
The innermost layer of the tire is the inner liner, whose job is to keep the air inside the tire. So that the inner liner can do its job properly, it is made of materials which air cannot penetrate.
 
Sidewall
 
On either exterior side of your tire, you have sidewalls. The sidewalls are made of rubber of varying stiffness that protect your tire from curbs and other damaging elements.
 
Over time, each element of a tire has been added to improve their performance and longevity, so that we now have tires lasting as many as 100,000 miles! That’s a long way from the typical lifespan of a bias ply tire in 1970—a mere 20,000 miles.
Categories: Tires 101 | View Count: (161) | Return

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Seredni Tire & Auto Center proudly serves the local Mechanicsville, VA and Richmond, VA and Chesterfield, VA area. We understand that getting your car fixed or buying new tires can be overwhelming. Let us help you choose from our large selection of tires. We feature tires that fit your needs and budget from top quality brands, such as Michelin®, BFGoodrich®, Uniroyal®, and more. We pride ourselves on being your number one choice for any auto repair. Let us earn your business. Schedule an appointment today.